4 Ways To Market Your Home To Cash Buyers In Knoxville

Cash buyers speed up the real estate process. There aren't pending home loan contingencies or potential qualification  issues. Cash buyers are experienced purchasers who don't get scared at each and every inspection turn. 

While a cash buyer may stumble upon the "for sale sign" or Multiple Listing Service (MLS) posting, marketing directly to cash buyers takes some targeted marketing. 

Be prepared; cash buyers are usually investors. They want a deal to fix and flip or rent. They need to make a profit. As such, investors seek properties at discount prices: 20-40% or more below market value. If you aren’t prepared to drop the price, you’ll push away cash buyers. Don’t be a pushover, but be flexible in price and terms when marketing to cash buyers and investors.

4 Ways To Market Your Home To Cash Buyers In Knoxville

1. Advertising to International Markets

Investors are in all parts of the world. Chinese, Russians and Middle Eastern investors like to buy houses in this country too. Most investors make cash purchases and many properties are purchased without the buyer ever visiting the location prior to closing.

Find a brokerage with an international division. International investors often look at high-end real estate markets such as New York, Florida, Hawaii or California. That being said, if your property in Knoxville has the right mix of desirability, you may find the right international investor ready to buy.

International investors often pay market or near-market value rather than discounted prices. Obviously, this is good for your bottom line. To learn more visit http://tnrealestate.weebly.com/blog/the-world-of-real-estate .

2. County Court House Auction

The county assessor’s office has a list of foreclosed properties delinquent on property taxes. When the county holds its auctions, cash investors buy fixers to flip. This can be a great place to market your property to cash buyers.

The auction tactic requires an outgoing personality and you have to be willing to approach strangers. Foreclosure auctions are intimidating for any newbie. People are there for business: to win the property on their list. But if you can make a few friends and capture contact information along the way, then you can build a list of buyers accustomed to paying cash and moving fast. They obviously aren’t intimidated by problem properties either, so that can be a plus.

3. Real Estate Clubs

Find a local real estate club. These are groups of people who network, educate and invest together. They are always looking for good investments, especially close to home. Send an email to the director, asking if you can attend the next event.

Meet as many people as possible and let them know about your property. Invite everyone to an open house or private showing. Even if members at the meeting aren’t looking for a property at that moment, they most likely have a few colleagues in other real estate clubs to happily share new opportunities with.

4. Contact A Local Cash Homebuyer Company

Finding a local we buy houses Knoxville company may not be as hard as you think. If you type in companies that buy houses in Knoxville, you might be surprised to find a few investors that actually buy houses with cash. You will need to do some due diligence to find out which of these companies are legitimate, but chances are a few of them will be. 

Find out how long they have been in business, how many homes they have purchased, and if they have any reviews. Interview each company to make sure you feel comfortable with them before you have them make an offer on your home. 

Final Thoughts

While any marketing may generate interest from cash buyers under the right circumstances, these 4 ways to market your property to cash buyers in Knoxville can probably do it faster. Target international real estate brokerages, real estate clubs, local cash homebuyer companies, and auction sales to locate buyers. Then list the property at the right price investors can’t resist. With enough cash buyers, you may get a few offers higher than the traditional wholesale price.